Zoom has been preparing for this moment since the new coronavirus began spreading in China in January. Even then it was easy to see that Zoom’s primary customer base — videoconferencing desk workers — would become more reliant on its services while quarantined at home. So the company began closely monitoring its capacity and started hosting free training sessions. In China, Zoom dropped its 40-minute limit for free calls.
But no amount of planning could have anticipated the company’s emergence as a cultural phenomenon used to host parties, concerts, church services and art shows. Zoom could not have prepared to become a meme.
I find the adoption for personal communication kind of odd, perhaps unexpected — Zoom undeniably looks and feels like enterprise software.