I want to suggest that web design has, as a practice, become industrialized, and I want to look at how that will change the nature of our work in the months and years to come. I want to talk about how the web has always excelled at creating new kinds of work, before rendering that work—and its workers—invisible. […]
As more people use a technology, standards are established, and infrastructures are put in place to support that new technology. There’s also a shift in the relationship between a technology, and the people who use it. In the first phase, the user is intimately involved with the technology, and may have a great deal of control over it; in this phase, however, that control is lessened, and the role of people—whether users or workers—is drastically reduced.