Il New Republic ha un bel pezzo su come i ragazzi usano Tumblr. Contrariamente agli altri social network, Tumblr è solitamente anonimo: uno non rivela di avere un Tumblr, ma lo apre di nascosto ai propri amici.

Mentre su Instagr.am si mostra la parte migliore di se stessi — ignorando gli episodi negativi — su Tumblr si può, anonimamente, raccontarsi — senza preoccuparsi dell’impatto che ciò avrà sulla propria immagine:

Each social media network creates a particular kind of teenage star: Those blessed with early-onset hotness are drawn to YouTube, the fashionable and seemingly wealthy post to Instagram, the most charismatic actors, dancers, and comedians thrive on Vine. On Facebook, every link you share and photo you post is a statement of your identity. Tumblr is the social network that, based on my reporting, is seen by teens as the most uncool. A telling post from 2014: “I picked joining Tumblr and staying active on here because: 1. I’m not attractive enough to be a Youtuber 2. Not popular enough for twitter 3. Facebook is dumb.” You don’t tell people your Tumblr URL, you aren’t logging the banalities of your day—you aren’t even you. On Tumblr, you can revel in anonymity, say whatever you want without fear of it going on your permanent record.