Ben Brooks ha tolto le statistiche dal proprio blog, perché il numero di visite e pagine viste è davvero una metrica piuttosto inutile e per evitare di rimanerne influenzato:
You start to analyze which posts get the most traffic. You begin to wonder why: was it the style, the topic, the humor, the images. What was it that made that post so popular?
And since you do that, you start to think you should keep writing on the topics which were popular in the past.
This puts you in the bad spot. You will soon feel cornered into a particular type of post, a particular style. You’ll feel stuck.
Questo blog usa GoSquared, che però controllo sempre meno — e per questa ragione il post di Ben Brooks mi spinge a considerare a mia volta l’idea di fare a meno delle statistiche.
A tal proposito, Medium a sua volta — per quantificare se un articolo abbia successo o meno, con tutti i problemi che incorrono — ignora il numero di visitatori, guardando invece al tempo che è stato speso leggendo un articolo. Scrive Ev Evans:
We pay more attention to time spent reading than number of visitors at Medium because, in a world of infinite content — where there are a million shiny attention-grabbing objects a touch away and notifications coming in constantly — it’s meaningful when someone is actually spending time. After all, for a currency to be valuable, it has to be scarce. And while the amount of attention people are willing to give to media and the Internet in general has skyrocketed — largely due to having a screen and connection with them everywhere — it eventually is finite. […]
If you look at the other best tech company there is — Apple — it’s clear they are not optimizing for number of people using their products. While network effects (and revenue) mean that they clearly care about that, they’ve built the most valuable company on the planet by focusing on building the best product possible — in fact, one of their strategies is building an integrated set of products and selling as many of them as possible to the same user (at a healthy margin).