pointerPerché Everpix chiude

Everpix, un servizio che risolve un problema reale per molti utenti — quello della gestione della propria libreria fotografica in maniera efficiente e sicura, fornendo un sistema di organizzazione eccellente e di backup senza sforzo — chiude. Gli utenti che avevano deciso di abbonarsi alla versione premium del servizio non sono stati sufficienti a tenerlo in piedi. The Verge racconta cosa è andato storto:

The founders acknowledge they made mistakes along the way. They spent too much time on the product and not enough time on growth and distribution. The first pitch deck they put together for investors was mediocre. They began marketing too late. They failed to effectively position themselves against giants like Apple and Google, who offer fairly robust — and mostly free — Everpix alternatives. And while the product wasn’t particularly difficult to use, it did have a learning curve and required a commitment to entrust an unknown startup with your life’s memories — a hard sell that Everpix never got around to making much easier.

Rimer put it a bit differently: “Having a great product is not the only thing that ultimately makes a company successful.”